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Stories About Brand Strategy

Found 979 stories. Page 7 of 49.

What 1,000 CEOs Really Think About Climate Change and Inequality
What 1,000 CEOs Really Think About Climate Change and Inequality

LEADERSHIP - To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy?

Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies
Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies

NEW METRICS - Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250 companies, incremental ESG goals are still the norm.

A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible
A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible

BEHAVIOR CHANGE - In its 2018 Sustainability Report, the tobacco giant explains how it is finding success by transforming its business, and allowing stakeholders to see concretely how the company is shifting its resources to achieve a smoke-free future.

Finally! Companies Using the SDGs to Set Their North Star
Finally! Companies Using the SDGs to Set Their North Star

ORGANIZATIONAL CHANGE - These companies will not only make a social difference — they will become an engine for good, attracting the partners, resources and revenues to put their businesses on a profitable path and scaling their potential for impact. A classic win-win, and a high-water mark for purpose.

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Neil Gaught: Turning Aspiration Into Action
Neil Gaught: Turning Aspiration Into Action

LEADERSHIP - ***With his award-winning book,*** [**Core**](https://www.amazon.com/CORE-Single-Organizing-Change-Business/dp/178353785X), ***Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible***.

Girlapproved: Connecting AI, Human Evolution and the Future of Business Success
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success

ORGANIZATIONAL CHANGE - ***Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us.***

Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals
Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals

PRESS RELEASE - [Sustana Group](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fsustanagroup.com%2Fhome&esheet=51939871&newsitemid=20190213005193&lan=en-US&anchor=Sustana+Group&index=1&md5=30230ce6ac3d296a169a432ef18def6d), the leader in sustainable, recycled fibers and paper products with the smallest environmental footprint, is proud to announce the launch of its 2019 [sustainability strategy](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fclosedloopfiber.com%2F&esheet=51939871&newsitemid=20190213005193&lan=en-US&anchor=sustainability+strategy&index=2&md5=5ed74d3edb5769658af11e6a4c0346bf).

Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

ORGANIZATIONAL CHANGE - ***Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours.***

A Four-Step Cycle for Strengthening Your Company Culture
A Four-Step Cycle for Strengthening Your Company Culture

ORGANIZATIONAL CHANGE - ***Strengthening a culture is not a one-off project; it is truly never-ending.***

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Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

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