Shifting to a sustainable economy requires a new kind of brand-consumer partnership. As consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long-term health of society, they help create competitive advantage for those brands that best deliver. Getting there requires convincing less conscious consumers that they can have their cake and eat it, too (drive positive change and indulge their needs), and helping them learn how to choice-edit for the best personal, planetary and societal impact.
This channel explores the latest models, campaigns and other initiatives supporting a shift toward more sustainable consumption (collaborative consumption, dematerialization), and other ways in which brands are engaging consumers to encourage more conscious, less wasteful behaviors.
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Published Jan 28, 2013 9pm EST / 6pm PST / 2am GMT / 3am CET