MARKETING AND COMMS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
WALKING THE TALK -
We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free.
ORGANIZATIONAL CHANGE -
For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.
WALKING THE TALK -
Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability.
THE NEXT ECONOMY -
In its first year, the Made to Travel™ Fund has awarded more than $1.5M in grants to a diverse set of organizations working with underserved or underrepresented travelers.
ORGANIZATIONAL CHANGE -
Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.
FINANCE & INVESTMENT -
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.
WALKING THE TALK -
At [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands/), several discussions and events explored the potential for social impact when we rethink business as usual.
WALKING THE TALK -
This week at [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands),
over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a
regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.
COLLABORATION -
The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills.
WALKING THE TALK -
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.
WALKING THE TALK -
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
FINANCE & INVESTMENT -
‘Underwriting Our Planet’ finds that rather than addressing climate change and biodiversity loss, many economic activities underwritten by insurance companies actually fuel the twin crises.
LEADERSHIP -
While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.
FINANCE & INVESTMENT -
“By valuing and giving a voice to [women of color], and recognizing their potential as solutions and stabilizers, impact investing is a powerful way to build systemic resilience … and reduce the negative impact of climate change on everyone.” — Durreen Shahnaz
PRODUCT, SERVICE & DESIGN INNOVATION -
Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.
COLLABORATION -
Here are some of the companies and organizations that have stepped up to contribute to relief for the affected community.
ORGANIZATIONAL CHANGE -
Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.