The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Starting January 3, 2024, customers will be able to use their own clean, personal cup for every visit at all company-operated stores and participating licensed stores in the US and Canada.
Cross-Posted from Waste Not. Addressing the fate of returned items — and the larger issue of 'wrap, return, repeat' consumer culture — requires adoption of smart technologies to offset losses and improve retail’s environmental impact during the holiday season and beyond.
Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans.
Cross-Posted from Waste Not.
Cross-Posted from Marketing and Comms. Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
At [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands), several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers.
Cross-Posted from Marketing and Comms. The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.
Cross-Posted from Marketing and Comms. A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.
Cross-Posted from Marketing and Comms. Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.
Retailers continue to refine what packaging they find acceptable to answer consumer demand for more sustainable solutions — and consumer goods companies must keep innovating to keep pace.
Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users.
A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups.
Cross-Posted from Marketing and Comms. Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.
Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables.
Cross-Posted from The Next Economy. Visa is partnering with COS, the Ellen MacArthur Foundation and more to address the barriers that stop consumers from embracing a circular economy.
Cross-Posted from Marketing and Comms. A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.
Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.
An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.