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Stories About Apparel/Fashion/Textiles

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Under Armour’s Breakthrough Fiber-Shed Test Method Now Available to Industry
Under Armour’s Breakthrough Fiber-Shed Test Method Now Available to Industry

CHEMISTRY, MATERIALS & PACKAGING - The brand is sharing its solution with the apparel industry and suppliers, and developing a reduced-shed version of its largest fleece offering.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile
Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile

CHEMISTRY, MATERIALS & PACKAGING - Meet NUNOUS — a brand-new, radically versatile material made from fabric waste — developed by fabric-dyeing giant Seishoku Co., Ltd.

Companies Designing out Waste Will Run Circles Around Those with Linear Business Models
Companies Designing out Waste Will Run Circles Around Those with Linear Business Models

WASTE NOT - This week at [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands), two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity.

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Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands) touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

‘We Are All Wearing Oil:’ Campaign Calls for Fair Phase-Out of Fossil Fuels from Fashion
‘We Are All Wearing Oil:’ Campaign Calls for Fair Phase-Out of Fossil Fuels from Fashion

SUPPLY CHAIN - An impressive panel of activists, climate and human rights leaders launched a campaign at Climate Week NYC calling for prompt, radical, legislative action to break the fashion industry’s intrinsic links to fossil fuels.

Nike Unveils Fully Circular Shoe Designed for Disassembly, Recyclability
Nike Unveils Fully Circular Shoe Designed for Disassembly, Recyclability

PRODUCT, SERVICE & DESIGN INNOVATION - Nike’s ISPA (Improvise, Scavenge, Protect, Adapt) design philosophy challenges creators to experiment, break molds and reimagine products. The ISPA Link Axis uses interlocking components, as few materials as possible and zero glue.

bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear
bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear

SUPPLY CHAIN - Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries.

2 New Reports Zero in on Materials’ Biggest Impacts in Fashion Supply Chains
2 New Reports Zero in on Materials’ Biggest Impacts in Fashion Supply Chains

SUPPLY CHAIN - The publicly available reports, commissioned by the Fashion Industry Charter for Climate Action, are part of a roadmap toward industry decarbonization.

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More Companies with Large Water Footprints Are Taking Action; But Gaps Remain
More Companies with Large Water Footprints Are Taking Action; But Gaps Remain

WALKING THE TALK - Adequate water-stewardship goals must address the full range of water issues across the value chain — including amount of water used, impacts on water quality, ecosystem health and communities’ access to safe water.

Why a Circular Dress Code Will Always Be in Style
Why a Circular Dress Code Will Always Be in Style

WASTE NOT - Technology is the magic thread weaving the circular textile narrative together to ensure that fashion isn’t just a statement — but a sustainable, end-to-end lifecycle that respects our planet.

Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot
Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot

COLLABORATION - Fashion for Good and its four brand partners have joined forces with footwear-recycling innovator FastFeetGrinded to support the scaling of recycled content in footwear.

Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm
Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm

THE NEXT ECONOMY - Visa is partnering with COS, the Ellen MacArthur Foundation and more to address the barriers that stop consumers from embracing a circular economy.

VivoBarefoot Offers Glimpse Into a Truly Waste-Free Footwear Future
VivoBarefoot Offers Glimpse Into a Truly Waste-Free Footwear Future

WASTE NOT - Vivobarefoot’s new scan-to-print, circular design platform enables rapid prototyping — saving development and lab time, labor, and materials waste. The company is seeking 200 UK participants to test the first generation of VivoBiome footwear.

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Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers
Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers

CHEMISTRY, MATERIALS & PACKAGING - Despite its potential to address microplastic pollution on a number of fronts, the makers of CiCLO stress they don’t want to enable more unnecessary plastic consumption justified by ‘biodegradability.’

Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product
Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product

CHEMISTRY, MATERIALS & PACKAGING - The popularity of the company’s undyed apparel collection proves the business case and consumer demand for more consciously produced, less toxic clothing.

Could This Circular Textile Put Conventional Leather Out to Pasture?
Could This Circular Textile Put Conventional Leather Out to Pasture?

CHEMISTRY, MATERIALS & PACKAGING - Modern Meadow’s Bio-VERA™ is a high-performance, upcycled alternative to traditional bovine leather with significantly lower environmental and supply chain impacts.

New Guide Helps Fashion Brands Take Meaningful, Measurable Action to Protect Nature
New Guide Helps Fashion Brands Take Meaningful, Measurable Action to Protect Nature

WALKING THE TALK - The report provides a critical introduction for the fashion, textile and apparel industry to setting measurable, science-based targets for nature; and will act as a blueprint for other industries to follow suit.

Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap
Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap

SUPPLY CHAIN - Launched in collaboration with Fashion for Good, the Traceability Roadmap provides a step-by-step guide to implementing traceability to achieve ESG, compliance and business goals.

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Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

SUPPLY CHAIN - The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.

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