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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

***Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.***

Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

***WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.***

Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

***White's work highlights actionable ways practitioners can influence consumers to behave more sustainably.***

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

Cross-Posted from Marketing and Comms. *We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.*

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