BEHAVIOR CHANGE -
Starting January 3, 2024, customers will be able to use their own clean,
personal cup for every visit at all company-operated stores and participating
licensed stores in the US and Canada.
MARKETING AND COMMS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
WASTE NOT -
Addressing the fate of returned items — and the larger issue of 'wrap, return,
repeat' consumer culture — requires adoption of smart technologies to offset
losses and improve retail’s environmental impact during the holiday season and
beyond.
CHEMISTRY, MATERIALS & PACKAGING -
Improved automation is a major driver behind several of the biggest trends that will impact packaging sustainability in 2024.
COLLABORATION -
A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability.
MARKETING AND COMMS -
New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season.
MARKETING AND COMMS -
We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.
THE NEXT ECONOMY -
As our North American operations continue to grow rapidly, we have witnessed in
microcosm the sustainability benefits of marrying together US innovation and
efficiency with European standards.
THE NEXT ECONOMY -
This month, Alaska Mileage Plan members can earn Elite-Qualifying Miles when
they support sustainable aviation fuel, contributing to their elite
qualification for the new year.
MARKETING AND COMMS -
Among themes addressed on day 3 of this year’s UN Forum on Business and Human
Rights: When do tracking of personal data and combating disinformation reach a
level which breaches freedom of expression or thought?
MARKETING AND COMMS -
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.
WALKING THE TALK -
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.
MARKETING AND COMMS -
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.
MARKETING AND COMMS -
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
MARKETING AND COMMS -
Several discussions at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
MARKETING AND COMMS -
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?