The new and evolving metrics that are helping expand the way businesses create, quantify, manage and report their impacts, and the value they deliver.
While it's great to see so many companies embracing sustainability reporting, most aren't giving us the whole picture, says Mark McElroy, founder of the [Center for Sustainable Organizations](http://www.sustainableinnovation.org/) (CSO). Mark is no armchair critic, however. CSO has spent the past three years developing a new reporting standard called the [Social Footprint](http://www.sustainableinnovation.org/the-social-footprint.html), currently being piloted by such forward-thinking companies as Ben & Jerry's. In this SLM interview, Mark discusses the philosophy behind the framework and explains why the Global Reporting Initiative doesn't go far enough.