BEHAVIOR CHANGE -
Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans.
CLEANTECH -
In the Glasgow megavenue, BODYHEAT technology transforms the energy generated by visitors into sustainable power — utilizing a previously wasted, and readily available, power source.
MARKETING AND COMMS -
The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.
WASTE NOT -
Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.
ORGANIZATIONAL CHANGE -
Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.
WASTE NOT -
Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.
MARKETING AND COMMS -
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
BEHAVIOR CHANGE -
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL
season tickets.
WALKING THE TALK -
In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti.
CLEANTECH -
The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and
recreation.
ORGANIZATIONAL CHANGE -
The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard.
ORGANIZATIONAL CHANGE -
A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
WASTE NOT -
Venues with proper composting infrastructure can utilize the playbook to prevent plastic and organic waste from accumulating in landfills. Future editions will further explore how to expand venue logistics to implement comprehensive zero-waste programs.
COLLABORATION -
The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER -
Despite more leagues and arenas introducing initiatives to curb waste from concessions and encourage recycling, the science and innovation necessary to create lasting impact across the board (or the court or field) are still missing. That's where Dow and its partners come in.
THE NEXT ECONOMY -
The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.
THE NEXT ECONOMY -
The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service.
MARKETING AND COMMS -
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
WASTE NOT -
From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.