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thinkPARALLAX

We are on a mission to better the world by articulating and amplifying our clients' impact. As a team of values-driven strategists, designers, and storytellers, we give meaning and voice to brands’ sustainability initiatives. Through strategic storytelling, we harness the support of stakeholders to drive systemic change and long-term success.

thinkPARALLAX is tagged in 34 stories. Page 1 of 2.
A Path for Small Businesses to Achieve Climate Neutrality
A Path for Small Businesses to Achieve Climate Neutrality

2 years ago - The climate crisis is waiting for no one; and the choices we make over the next few years will determine the world we create for ourselves and for future generations. We can and must succeed — and SMEs have a critical role in ensuring that we do.

Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a Job with Purpose Amid the COVID-19 Crisis

3 years ago - Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you will eventually find a good fit.

How to Uplevel Your Reporting for a Post-COVID-19 World
How to Uplevel Your Reporting for a Post-COVID-19 World

3 years ago - While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order is critical. The true test is going to be whether we are capable of dramatic positive change even when not spurred by a global pandemic.

90+ Companies Now Certified Climate Neutral
90+ Companies Now Certified Climate Neutral

3 years ago - Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint.

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The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values

3 years ago - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

Q&A on LTSE: SASB Founder Jean Rogers on the First Legally Binding, Sustainable Stock Exchange
Q&A on LTSE: SASB Founder Jean Rogers on the First Legally Binding, Sustainable Stock Exchange

3 years ago - Created by some of the brilliant minds who built the Sustainability Accounting Standards Board (SASB), the Long-Term Stock Exchange is a first-of-its-kind exchange that invests in companies focused on long-term value creation, while requiring the listed companies to report on their sustainability.

Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication

4 years ago - thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.

Unlocking the Transformational Power of Sustainability Thought Leadership
Unlocking the Transformational Power of Sustainability Thought Leadership

4 years ago - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.

The 3-Part Formula for Effective ESG Communication
The 3-Part Formula for Effective ESG Communication

4 years ago - Environmental, Social, and Governance issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage.

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thinkPARALLAX Expands to Northern California
thinkPARALLAX Expands to Northern California

4 years ago - San Diego-based corporate sustainability branding and communications agency opens new office to amplify impact in San Francisco Bay Area.

6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action

4 years ago - Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.

How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company

4 years ago - ***Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.***

A Four-Step Cycle for Strengthening Your Company Culture
A Four-Step Cycle for Strengthening Your Company Culture

4 years ago - ***Strengthening a culture is not a one-off project; it is truly never-ending.***

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

4 years ago - *We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.*

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3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency

5 years ago - ***In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken.***

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