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Jennifer Elks

Managing Editor

Jennifer Elks is tagged in 448 stories. Page 1 of 23.
Your Gender Story: Why Embracing Our Human Complexity Is Key for Regenerative Leadership
Your Gender Story: Why Embracing Our Human Complexity Is Key for Regenerative Leadership

Organizational Change / Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to know our own Gender Stories is the first step. - 2 years ago

OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)
OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)

Collaboration / 2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more. - 2 years ago

Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures
Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures

Organizational Change / We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts. - 2 years ago

Viola Brands: A Case Study in Cultivating Racial Equity
Viola Brands: A Case Study in Cultivating Racial Equity

Walking the Talk / Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black people. - 3 years ago

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Cartwright to Brands: Look Inward Before Responding to Social Issues
Cartwright to Brands: Look Inward Before Responding to Social Issues

Marketing and Comms / Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. - 3 years ago

How to Redesign Our Food System for Resilience
How to Redesign Our Food System for Resilience

The Next Economy / At the Ellen MacArthur Foundation’s recent Big Food Workshop, a variety of experts from throughout the food space spoke on the need to radically redesign for circularity and regionalism, to help us heal our broken global food system. - 3 years ago

Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images
Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images

Marketing and Comms / Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing societal consciousness. - 3 years ago

Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

Marketing and Comms / Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. - 3 years ago

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

Leadership / When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born. - 4 years ago

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‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1
‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1

The Next Economy / ***While a growing number of industries are working to eliminate waste globally, two in particular — which happen to be two of the world’s biggest culprits where waste is concerned — also have me feeling particularly inspired.*** - 4 years ago

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

Marketing and Comms / *We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.* - 4 years ago

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