WASTE NOT - This week at [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands), two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity.
CHEMISTRY, MATERIALS & PACKAGING - Convened by Lonely Whale, the program aims to accelerate scaling and market adoption of seaweed-based alternatives to thin-film plastics made from fossil fuels.
THE NEXT ECONOMY - Keynotes on day 2 of [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands) touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.
PRODUCT, SERVICE & DESIGN INNOVATION - No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity.
WALKING THE TALK - This week at [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands), over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.
MARKETING AND COMMS - The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.
FINANCE & INVESTMENT - Throughout my career, I learned that climate risk equals financial risk and the financial sector has a responsibility to help clients transition to more sustainable practices for the benefit of people, planet and profit. Enter Rabobank.
WASTE NOT - Excess is inevitable; and we should re-evaluate our understanding of what businesses do with it accordingly. Instead of thinking of excesses as the end of a story, recognize the potential of wastes as the start of something new.
WALKING THE TALK - According to Capgemini research, the CPG and retail industries exemplify some of the most common issues when it comes to turning net-zero goals into measurable action.
COLLABORATION - The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills.
WALKING THE TALK - Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.
SUPPLY CHAIN - Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive insights from emissions data.
MARKETING AND COMMS - Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital.
SUPPLY CHAIN - Nestlé is piloting a weather-insurance program for over 800 smallholder farmers in Indonesia and has contributed to a guide for coffee farmers to shift to regenerative practices.
MARKETING AND COMMS - Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both.
WASTE NOT - High-frequency wireless tech will help suppliers sort fruit based on fine-grained ripeness measurements — enabling distributors and retailers to save good fruit and veg from being thrown out with the bad, and move ripe fruit to the front of the line.
WALKING THE TALK - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
THE NEXT ECONOMY - The 4th annual event provided a comprehensive glimpse into the state and direction of an exciting, maturing industry and provided a valuable platform for businesses within the evolving global food supply network.
CLEANTECH - In the Glasgow megavenue, BODYHEAT technology transforms the energy generated by visitors into sustainable power — utilizing a previously wasted, and readily available, power source.