Tom Idle
Content creator extraordinaire.
Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.
Tom is also former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.
Tom Idle is tagged in 119 stories.
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Marketing and Comms /
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations. - 1 day ago
The Next Economy /
We caught up with Ephi Banaynal dela Cruz, co-founder and CEO of Context Nature, to learn how they are supporting companies to integrate nature into business and investment decision-making to build a nature-positive future. - 2 weeks ago
Product, Service & Design Innovation /
As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease
‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise. - 4 weeks ago
Collaboration /
Over 80% of sustainability professionals acknowledge the need to work with peers
to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation. - 1 month ago
The Next Economy /
We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible. - 2 months ago
Marketing and Comms /
Several discussions at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. - 2 months ago
Marketing and Comms /
Another strong thread throughout [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. - 2 months ago
The Next Economy /
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. - 2 months ago
Finance & Investment /
This week at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands), Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. - 2 months ago
Product, Service & Design Innovation /
Naturally, food and its many issues has been a major topic this week at
[SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands).
Here, two panels of innovators share their approaches to filling in systemic
gaps in our food system. - 2 months ago
The Next Economy /
Keynotes on day 2 of [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands)
touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash. - 2 months ago
Product, Service & Design Innovation /
No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity. - 2 months ago
Business Case /
Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets. - 3 months ago
Marketing and Comms /
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? - 4 months ago
The Next Economy /
Phasing out animal agriculture over the next 15 years could reduce GHGs 68% by the year 2100. Yet, ongoing lobbying and subsidies in the US and EU are not giving alternatives the chance to fully compete. - 4 months ago
New Metrics /
Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions. - 4 months ago
Walking the Talk /
The retailer argued that a new store would be 25% more energy efficient; but environmentalists say the Oxford Street demolish-rebuild plan would have sent 40K tonnes of CO2 into the atmosphere. - 4 months ago
Product, Service & Design Innovation /
In 2021, global construction projects consumed 30B tonnes of cement to make concrete — with every tonne emitting almost a tonne of CO2. The good news is, technologies already exist to reduce the impact of concrete production. - 6 months ago
Cleantech /
Projects that could generate more than 1TW of renewable energy are still waiting to be constructed and connected to the grid in all parts of the world, due to delays in permitting and a lack of investment in grid infrastructure. - 6 months ago
The Next Economy /
There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role. - 7 months ago